Ever wondered the most crucial stuff that matters the most in online business? Undoubtedly, it’s the product photos as they catch the attention of the visitors initially. When it comes to products like shoes or footwear, the quality of the photos carries a lot of weight as online buyers can’t touch the shoes while buying. The more realistically the photos are displayed, the higher the chances they will lure buyers, thereby converting the clicks into sales.
Shoe photography is a simple yet innovative thing to perform. Every product photographer is not capable of producing shoe photography masterpieces. It requires talent, skill as well as experience to create majestic and premium shoe images. With a high-quality set of shoe photos, you offer people a memorable buying experience. This not only lets them feast on the aesthetic of the products but also ramp up the amount of sale.
Even though the performance of a product photographer matters a lot in shoe photography, it’s also a fact that no photographer is infallible. While taking shots, a snapper is bound to err either due to his own carelessness or due to technical reasons. But that doesn’t imply that the captured photos are wrecked and can’t be utilized for business. Rather they can be availed effectively in business with first-rate retouching. No matter whether the flaw is in lighting, color, sharpness, or in employing the technique, product photo processing can eliminate all types of flaws and optimize the photos as you aspire.
As discussed earlier, quality footwear photography plays a pivotal role in driving sales. The first thing that a visitor views after landing in an e-commerce site is the product photos. Not only for e-commerce sites but also in a magazine ad and catalog page, product photos must be displayed splendidly. Let’s walk you through some of the tips that you should follow while carrying out shoe or footwear photography to satisfy your clients.
The first and foremost thing you should do before you go for product shooting is proper planning and research. It’s very crucial that you have a clear idea of what you are going to do in the entire process of shoe photography. Research and planning don’t imply that you have to sit for hours on the chair rather you have to execute it wisely. Set ideas in your mind and gather knowledge about the camera settings, lighting, background, etc. You can sit with a laptop and prepare some simple questions like how many pairs of shoes you will shoot, what will be the colors, how many angles you need to portray the products perfectly, etc.
Picking the right location for footwear photography is pivotal otherwise you are unlikely to achieve the prospective output. In order to garner optimal outcomes, choosing outdoor as the location is the best. This is because outdoor provides natural lighting which gives a better representation of footwear. Footwear is a product that requires proper lighting and it’s tricky to achieve that indoor. You have to keep a close eye on the light distribution while shooting indoor. On top of that, if you are shooting footwear indoor, don’t place shoes on a sparkling surface as reflection shadow coming from it can cause a disturbance in the product image.
If you want to achieve the best shoe photo output, background-color plays a vital role to induce that. You should go for a white background to shoot a pair of shoes as a colored background can mar the color of your shoes. Besides retaining the color of the shoes intact, a white background also helps you to focus on the photography regardless of model, props, and other factors. Avoid using a stuffed background as well to appeal the clients towards the shoes.
The simplest thing that can wreck your shoe photography is just to lay the shoes flat, making the display of them unflattering and lifeless. When you lay shoes flat, the details of the shoes get concealed which reduce the curiosity of the buyers towards the shoes. Even the color of the shoes also appears unappealing due to the improper placement. This impedes the clients to make up their decisions of snapping up their required pair of shoes. As a result, you incur a loss due to your inappropriate display.
Clients always imagine how they will look before deciding to purchase any product including footwear. In order to intrigue customers online, it’s incumbent for you to exhibit your footwear in a way so that it looks like being worn by a person. You can even create an illusion that would portray the footwear to be worn by someone. This, you can notch up with the assistance of a professional photo retouching service provider. You can also produce this illusion with dental floss by holding it up. Apart from that, you can use tissue paper or a tiny piece of cloth to stuff the pair of shoes. With these techniques, you can display your online shoes.
If you aim for carrying out perfect shoe photography, lighting is one of the key factors you have to keep in mind. Perfect lighting can illuminate your product and make it enchanting while poor lighting can damage your product and make it unflattering. When it comes to shoe photography, you should utilize natural lighting instead of dark lighting as the shadows of dark lighting are likely to hamper the exhibition of the footwear perfectly. Make sure the sunlight doesn’t fall directly on to your set as it can horribly affect your photo. Make use of a lightbox for your photography but you can also use three lamps, one on top, left, and right for the prospective outcome.
Many photographers fancy applying soft focus in their shots to be creative and it’s a good technique in photography. But when it comes to product photography, we don’t recommend employing soft focus as clients always look for clarity in the product they want to buy. So, when you are shooting footwear, avoid applying soft focus as it won’t create a positive impression in the mind of the potential buyers. They will think the shoe was blurred to conceal imperfections in it. Hence, to fix this issue, you can use f/11 high aperture as it will give you a perfect focus. You can also make use of a tripod for steady shoe photography. This will let you achieve the result that you aspire.
When your target is online sales or displaying products in a catalog, you have to think about the mindset of the clients. Prior to buying a pair of shoes, customers want to view the product from different angles. They can’t make up their mind of buying shoes just by looking from one angle. Many product photographers commit the error by shooting shoes from one angle which deter the shoes from displaying holistically. Therefore, to catch the attention of the customers, you have to take shots from every possible angle. Then, you have to post the images for sale in such a way so that potential buyers can notice each and every part of the footwear, thereby scaling up the chances of sales.
Product photographers have the full liberty to exhibit their innovative ability by thinking outside the box. In order to showcase your innovativeness in shoe photography, you can go for adding reflections while taking shots. And you can add reflections by placing the pair of shoes in little upper position and keeping some water down the shoes. This will create a mirror reflection of the footwear. You can also keep the footwear standing just in front of the water to create a reflection from a different angle. By adding reflection, the footwear will not only look classy and unique but also draw the attention of the buyers.
If you are looking to bring a professional touch to footwear photography, there is no better option than to hire a good model. When a model wears a product, potential buyers get pumped up to snap up a product. When it comes to footwear, it’s not a piece of cake to sell it online. You have to portray it in such a way so that customers feel confident to buy it. This is where hiring a model comes into play as he/she provides the vibe of how a person will look like wearing the shoes. On top of that, when a good model wears a pair of shoes, it becomes a brand. But you have to be very circumspect in selecting model as a cheap model can ruin the entire goal. So, go for a model who can attract the clients towards the shoes.
Once you are done with your shoe photography, that’s not the end. You have to emphasize on the post-processing. It’s totally unwise if you post your photos on various platforms for commercial purposes without optimizing them. You might have carried out your photography with the utmost endeavor and care but yet flaws are bound to exist in your shots. This happens due to wrong camera settings, lighting issues, using improper background, etc. But no need to worry about that as you have the full opportunity to retouch them and iron out the defects. This retouching will add a final polish in your shoe photos.
You can do it yourself but to get a professional touch, you should take the assistance from the image editing companies who are giants in the industry. Top-notch photo retouching companies have the expertise to administer photo appearance as you fancy. They can discover the shortcomings in your footwear images and bring life into the images. They offer high-end photo retouching, background removal, image shadow services, etc.
Snapping a pair of shoes encompassing all the details in a frame without excluding integral parts is what makes you a classy shoe photographer. We have tried to present the necessary hacks for you to nail shoe photography. These pieces of information will help both newbie and seasoned footwear snappers. Applying these tips and tricks will, no doubt, polish your footwear images. This will let you have an optimal customer shopping experience. We hope you will benefit immensely from the write-up. Until next time, just chill and rejoice.